You may be wondering at this point how you are going to optimize your site for more than 100 keyphrases. Well, stop worrying! We are now going to narrow down the target list substantially in the second D–A–D step, keyword attractiveness.

Keyword attractiveness is all about balancing the demand for your chosen keywords against the number of competing sites supplying relevant results. Attractive keyphrases are those that are relatively underexploited – these are the phrases that pay.

Imagine that SEO is like target practice, where you only have a certain amount of ammunition. There are several different targets you can shoot at, all at varying distances away from your gun sites. You are seeking bullseyes. Would you shoot at only one target, putting hole after hole through the bullseye? No! Would you aim at the targets furthest
away from you and see round after round expended fruitlessly? No! This analogy is in fact very apposite, as SEO is a very similar challenge.

You may think that you have an unlimited number of bullets. After all, you could create as many pages as there are variants in search terms and build as many links as the web will support. However, in practice you are limited by your own time, the tolerance of your customers, and the Google spam filters. Your time is probably better spent running your business than sitting at your computer doing SEO into the small hours (that’s what people like me are for). Your customers are also unlikely to be impressed by hundreds of similar pages. Finally, Google does look actively for – and deflate the ranking of – sites with an excessive number of inbound links (links from other sites) relative to their traffic, or for time periods where the links to a site have grown much more quickly than one would naturally expect.

So choose your targets carefully. Make sure you take the easier bullseyes on offer (where the target is close by). Similarly, spread your effort across a wide range of targets. Finally, do not give up on the faraway targets, but be mindful of how much ammunition you are using on them. Keyword attractiveness is the toolset you use to decide where to fire – and how often.

Source of Information : Get to the Top on Google

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases.

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared? In our analogy, keywords are your ingredients and the rest of the seven step approach is your recipe.

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. However, this is not always possible, as most webmasters only turn to SEO after they’ve built their site.

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Although this may astonish you, I would recommend that 20% of all your SEO effort is focused on this activity alone. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. To return to our analogy, if you select poor ingredients, no matter how good the recipe may be the meal itself will be a disappointment – and no one will want to eat it.

Don’t forget that one source for information about keywords is your own web logs. This helps you avoid undoing what you’re already ranking well for. Google Analytics’ keyword stats can also be particularly useful input to the early stages of an SEO campaign. I learnt this lesson from who ran a local catering business. Many of her customers had found her via Google, but she couldn’t understand what they were searching on as she could never find her site in the top 50, let alone the top 10. By investigating her Google Analytics stats, we discovered that she was ranking well for “thanksgiving catering” due to some client testimonials and pictures on her site. This explained why so many of her clients were ex-pat Americans and how they were finding her business; after all, such a search term was pretty niche in South West London, UK!

Source of Information : Get to the Top on Google